Fashion-forward streetwear fans are scrambling to score coveted labels on popular resale platforms, and luxury wants in on the action. But at what risk?
This recorded 30-minute webinar dives deep into a topic that's essential for anyone crafting a "streetwear strategy" to boost brand value with consumers — without losing precious brand trust to counterfeits.
- the percentage of counterfeit products found on eBay, Grailed and other leading platforms, from millions of real consumer transactions
- how fraudulent sellers prey on limited-edition drops and brand collaborations to deceive brand fans
- why streetwear leaders like Stone Island can harness the benefits of secondary market hype with no risk to precious brand trust.
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